Thursday, January 30, 2014

DTI-Bicol pushes registration of geographical indication for ‘Bicol pili’
By Emmanuel P. Solis

LEGAZPI CITY, Jan. 29 (PNA) – The Department of Trade and Industry Regional Office 5, in partnership with the Intellectual Property Office Philippines, is pushing for the registration of an geographicl indication (GI) for “Bicol pili” as part of its developmental approach in the use of industrial property for the total development of the pili nut industry in the region.

Jocelyn LB. Blanco, DTI Bicol regional director, explained a GI or geographical indication is a specific intellectual property right that designates a product from a specific region and whose characteristics result in both the natural conditions of its origin and the expertise of local producers.

More commonly, Blanco said, a geographical indication consists of the name of origin of the goods or products.

She gave as example 'Champagne' which is used exclusively for French wines in the Champagne province of France.

“A GI is a powerful intellectual and economic asset not only of the region but also of the nation, as it leverages products to compete globally,” Blanco said.

It is a valuable marketing tool in today’s global economy, she added.

The DTI’s move towards a GI for Bicol pili aims to promote and better protect the pili nut in the local and international markets.

This dynamic instrument leads to wider market reach, including trade negotiations between and among economies, Blanco also said.

After almost a couple of years of negotiations, and having been able to build an institution from a cross section of stakeholders of the pili industry, a whole-day consultative meeting is scheduled on Feb. 18 at the DTI Regional Office 5 Conference Room, 3rd Floor Albay Capitol Annex Bldg. in this city.

The meeting will equip the pili stakeholders with enough information on the requirements needed for the registration of Bicol pili as a GI.

More importantly, the meeting aims to organize the technical working group that will draft the Code of Practice. (PNA) CTB/FGS/EPS/CBD/